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Wednesday, January 14, 2009

Yeah, right! Fiscally responsible furnishing


My metro stop, Farragut North

Day after day, on my way to work, I’m visually saturated with ads ranging from “Obama against war” to “Diamond Inauguration 30% Sale (Yes, We can!)” to Ikea's “Change begins at home" and Pepsi's "refresheverything.com".

Big brands like Ikea and Pepsi and political lobby groups are having a field day! It’s Obama all the way. I don’t remember this kind of frenzy when Bush was inaugurated. Back then, it was frustration. Now, it’s fiesta.

Pepsi plans to send “ambassadors” to roam the streets handing out samples and branded badges and scarves bearing various “Obamaisms” like “joy” and “change.”

BrandRepublic.com, a UK-based market leading website for online advertising, marketing, media and PR, runs an article today about how the public's enthusiasm for Barack’s inauguration next Tuesday has attracted several brands to run special campaigns.

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